A Blog Spring Break

We are taking a break from blogging this week so that we can think up more awesome content to bring to you.  If you have any suggestions for mobile technical/industry topics or want to share any interesting mobile information, we’d love to hear from you! Have a great spring break!

Mobile App Customer Target Practice

To answer this question, first we need to understand why people want apps in the first place.  Why do you download mobile apps?  Over 90% of mobile app users download apps for one or both of the following reasons – a) to solve a problem, b) for entertainment. Now, you have to position your app [...]

Should I consider a mobile strategy?

Short answer: YES! Detailed answer: Why should my business consider a mobile strategy?  It’s so expensive!  I’m doing fine without it right now.  I want to wait and see if mobile commerce will survive before I invest.  I don’t even know where to begin anyway. Mobile is here to stay Let me set the foundation [...]

Create, Review and Publish your iPhone App (Part 3 of 3)

This is final part of the iPhone App development process. It ends with submitting your app to iTunes. Now let’s get ready for the big dance – get those dancing shoes polished off and start practicing the moves you’ll be showing off on the dance floor. Here’s a step by step guide that you can [...]

The Wild West of Mobile Apps Optimization

Last week I mentioned that you should have a mobile strategy. I gave you snippets of what you should include in a mobile strategy. One mobile vehicle I mentioned is having a mobile app. By this, I don’t just mean a mobile-optimized website; although that is very important. Having a mobile app is great and [...]

Mobile by the Numbers

Mobile is a rapidly developing sector. According to some projections, mobile internet usage will overtake desktop usage before 2015. In preparation, companies are developing new mobile commerce platforms, strategies, and marketing efforts. Microsoft Tag recently attempted to sum up this constantly changing space with a single infographic. Here’s the summary: The mobile market is large; [...]

Create, Review and Publish your iPhone App (Part 2 of 3)

Is that midnight oil still burning? Are you pressing on with the app that would be your claim to fame? At this point you are almost 80% done with your journey. The remaining 20% can be a bit tricky. Let’s get you that ticket to the prom! Once you have tested your app, it’s time [...]

The Next Big Search Engine

So, what’s next? As mobile devices, such as iPhone, Android, iPad and other tablets, start penetrating the electronics market their ubiquity seems inevitable. This means that mobile app stores will become the next great search engines.

Create, Review and Publish your iPhone App (Part 1 of 3)

So, you have been hearing the buzz about iPhone and Android apps and now you want to be part of the “in crowd”. You can be now. We have put together steps that will give you a shot at being the prom king or queen. Step 1: Register As An Apple Developer You will need [...]

Got mobile app?

Yesterday MobileSnapp launched Snapp Publisher. EXCITING! If you have a web app (a mobile-optimized website) we will give you a mobile app for the App Store and Android Market. Well, not exactly GIVE…but it is REALLY inexpensive – less than $20 a pop. Can’t beat that, huh? Here’s the logic behind the unbelievable price. We [...]