Everyone is trying to come up with the next winning mobile marketing strategy, but has anyone hit the jackpot yet? Companies and businesses seem to come up with new mobile strategies that get scrapped as fast as ice cream melts. I have heard this over and over again as I meet and talk to people [...]
To answer this question, first we need to understand why people want apps in the first place. Why do you download mobile apps? Over 90% of mobile app users download apps for one or both of the following reasons – a) to solve a problem, b) for entertainment. Now, you have to position your app [...]
Short answer: YES! Detailed answer: Why should my business consider a mobile strategy? It’s so expensive! I’m doing fine without it right now. I want to wait and see if mobile commerce will survive before I invest. I don’t even know where to begin anyway. Mobile is here to stay Let me set the foundation [...]
Mobile is a rapidly developing sector. According to some projections, mobile internet usage will overtake desktop usage before 2015. In preparation, companies are developing new mobile commerce platforms, strategies, and marketing efforts. Microsoft Tag recently attempted to sum up this constantly changing space with a single infographic. Here’s the summary: The mobile market is large; [...]
So, what’s next? As mobile devices, such as iPhone, Android, iPad and other tablets, start penetrating the electronics market their ubiquity seems inevitable. This means that mobile app stores will become the next great search engines.
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