Steven Paul Jobs, 56, died Wednesday at his home with his family. The co-founder and, until last August, CEO of Apple Inc was the most celebrated person in technology and business on the planet. No one will take issue with the official Apple statement that “The world is immeasurably better because of Steve.” With Steve [...]
To answer this question, first we need to understand why people want apps in the first place. Why do you download mobile apps? Over 90% of mobile app users download apps for one or both of the following reasons – a) to solve a problem, b) for entertainment. Now, you have to position your app [...]
Short answer: YES! Detailed answer: Why should my business consider a mobile strategy? It’s so expensive! I’m doing fine without it right now. I want to wait and see if mobile commerce will survive before I invest. I don’t even know where to begin anyway. Mobile is here to stay Let me set the foundation [...]
Last week I mentioned that you should have a mobile strategy. I gave you snippets of what you should include in a mobile strategy. One mobile vehicle I mentioned is having a mobile app. By this, I don’t just mean a mobile-optimized website; although that is very important. Having a mobile app is great and [...]
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