An app’s success has as much to do with the experience that it delivers as it does the content it contains. At the end of the day, how users perceive your brand through your app is up to you. When thinking about creating a mobile app be very clear about what results you desire out [...]
Everyone is trying to come up with the next winning mobile marketing strategy, but has anyone hit the jackpot yet? Companies and businesses seem to come up with new mobile strategies that get scrapped as fast as ice cream melts. I have heard this over and over again as I meet and talk to people [...]
We are taking a break from blogging this week so that we can think up more awesome content to bring to you. If you have any suggestions for mobile technical/industry topics or want to share any interesting mobile information, we’d love to hear from you! Have a great spring break!
To answer this question, first we need to understand why people want apps in the first place. Why do you download mobile apps? Over 90% of mobile app users download apps for one or both of the following reasons – a) to solve a problem, b) for entertainment. Now, you have to position your app [...]
Short answer: YES! Detailed answer: Why should my business consider a mobile strategy? It’s so expensive! I’m doing fine without it right now. I want to wait and see if mobile commerce will survive before I invest. I don’t even know where to begin anyway. Mobile is here to stay Let me set the foundation [...]
Last week I mentioned that you should have a mobile strategy. I gave you snippets of what you should include in a mobile strategy. One mobile vehicle I mentioned is having a mobile app. By this, I don’t just mean a mobile-optimized website; although that is very important. Having a mobile app is great and [...]
So, what’s next? As mobile devices, such as iPhone, Android, iPad and other tablets, start penetrating the electronics market their ubiquity seems inevitable. This means that mobile app stores will become the next great search engines.
Yesterday MobileSnapp launched Snapp Publisher. EXCITING! If you have a web app (a mobile-optimized website) we will give you a mobile app for the App Store and Android Market. Well, not exactly GIVE…but it is REALLY inexpensive – less than $20 a pop. Can’t beat that, huh? Here’s the logic behind the unbelievable price. We [...]
MobileSnapp launched our first product for the Etsy™ community. Check us out: http://www.mobilesnapp.com. Now every single Etsy™ seller can have his/her very own mobile app. MobileSnapp will give away for FREE a mobile-optimized web app just for registering. What’s the catch? We want to improve our product. All we ask for is your feedback. Tell [...]
Here’s my interesting statement of the day: “Engage shoppers with your mobile web store, and encourage repeat customers with your app.”
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